That kind of concern came to the surface when she saw the Kony 2012 campaign by the advocacy group Invisible Children. When I saw the Kony campaign, it made me so mad, says Ms.Rodgers, founding director of Mama Hope , a San Francisco charity that works in Ghana , Kenya , Tanzania , and Uganda to start farms and build schools, health centers, and otherfacilities that strengthen communities. RELATED : After Kony 2012: Three ways NGOs can work with Africans as equals But long before that campaign, her charity started working tocreate new perceptions of Africa and to show that it is full ofcapable people with the potential to support themselves. Hernonprofit has released three videos over the past year as part ofits Stop the Pity campaign, using humor to create a new conversation about thecontinent and humanize the people who live there. Deck Roll Forming Machine
In the first , published in February 2011, a 9-year-old African boy explains indetail the plot of his favorite movie, Arnold Schwarzenegger s Commando. In another, Americans and Africans sing along to Paul Simon s You Can Call Me Al. The most recent video shows a group of educated, rugby-playing young African mendismissing Hollywood stereotypes and making jokes about a shirtless Matthew McConaughey . The video, released on Wednesday, received more than 250,000 viewson YouTube in its first day online. Hydraulic Uncoiler
Ms. Rodgers takes that as a sign peopleare ready for a new image of Africa. Using images that people can relate to, showing people not attheir worst but at their full potential, with creativity, is justas effective, Ms. Rodgers said. Donors so expect to see a tragic story from Africa that many peoplewho watched the Commando video assumed at first that the boywas a child soldier, Ms. China Slitting Line Machine
Rodgers said. But as the video continues,it becomes clear that the piece is merely about a 9-year-old boy slove for his favorite movie. We wanted people to say, What am I thinking? Ms. Rodgerssaid.