Mydealerlot to provide retail automotive technology formercedes-benz usa as part of preferred vendor technology program

ROSWELL, GA–May 12, 2012: MyDealerLot (MDL) announced today thatit has been selected to participate in the Mercedes-Benz USA(MBUSA) Preferred Vendor Status Program to provide AutomatedCustomer Recognition, Targeted Messaging and Asset Tracking Systemsutilizing RFID technologies. Now, Mercedes-Benz dealerships will beable to access preferred pricing on all of MDL’s solutions throughMDL’s new Mercedes-Benz microsite at /mb. “Vendors which have been selected by Mercedes-Benz forPreferred Vendor Status have been proven in numerous Mercedes-Benzstores to provide the core demands of our dealerships: increasedcustomer service excellence, improved CSI, enhanced businessprocesses, and increased revenues” The Preferred Vendor Program is a carefully selected group ofvendors verified by MBUSA that can provide key benefits toMercedes-Benz dealerships such as improved customer service,increased retention and incremental sales. “MyDealerLot has considerable experience with the Mercedes-Benzbrand and deploying Automated Customer Recognition, TargetedMessaging and Asset Tracking solutions that are fully integratedwith the core business systems, including DMS, CRM and SalesAnalytics, used by dealerships. Selection by MBUSA to be includedin their Preferred Vendor Program is a great validation of thevalue our powerful solutions provide. Black Metal Keyboard

Automated CustomerRecognition, Targeted Messaging and Asset Tracking Systemsutilizing RFID technologies in retail automotive have a tremendousfuture in this industry with multiple points of benefit and rapidROI,” said George Cresto, Founder & CEO, MyDealerLot. “Vendors which have been selected by Mercedes-Benz for PreferredVendor Status have been proven in numerous Mercedes-Benz stores toprovide the core demands of our dealerships: increased customerservice excellence, improved CSI, enhanced business processes, andincreased revenues,” said Cai-Ramhorst, MBUSA’s Director of DealerBusiness Development. About MyDealerLot MyDealerLot helps its customers Optimize Customer Interactions andimprove operational processes through Automated CustomerRecognition, Targeted Messaging and Asset Tracking Systemsutilizing RFID technologies With over 70 installations representing23 brands, MDL’s solutions are installed at many of the leadingretail automotive dealerships and groups in the United States. MyDealerLot systems enable dealers to provide a ‘Ritz Carlton’level of services and help connect dealership sales staff toservice clients for fostering enhanced long-term relationships. Visit , MyDealerLot or call 1-888-MDL-RFID (1-888-635-7343) for more information. Illuminated Metal Keyboard Manufacturer

About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey,is responsible for the distribution, marketing and customer servicefor all Mercedes-Benz and Maybach products in the United States.MBUSA offers drivers the most diverse line-up in the luxury segmentwith 14 model lines ranging from the sporty C-Class to the flagshipS-Class sedans and the SLS AMG supercar. Children Color Keyboard

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