ummer Outdoor Retailer — mophie, leader in developing innovative solutions that allowconsumers to do more with their mobile devices, today debuted itsaction sports camera, OUTRIDE , a hardware and app solution that puts the power to record andshare tricks, tracks, rides, and epic moments in the hands ofaction land and water sports enthusiasts, using only their iPhone.OUTRIDE eliminates the need for dedicated video or camera devices,which add bulk and can cost upwards of $300, by harnessing theexisting features of the iPhone and adding the hardware andsoftware for outstanding, all-in-one filming, editing and sharing.OUTRIDE hardware is waterproof and impact resistant and comesbundled with a variety of custom mounts to capture action shots inthe surf, snow, dirt or concrete. The release of OUTRIDE incorporates several product innovationsthat have earned mophie credibility in the action sports communityby including features such as extreme durability and portabilityengineered specifically to meet the needs of the lifestyle.OUTRIDE’s debut is also a clear statement that the brand is puttingdown roots in the category and is committed to trailblazing thedevelopment of solutions and applications that can transform theiPhone into a device that can serve many functions, eliminating theneed for consumers to spend on additional, dedicated devices. “With the ever-growing action sports market, and our success indeveloping ruggedized products for those rough-and-tough techusers, we felt we were ready to design and develop a product thatwould take the iPhone and its camera capabilities to its limits,”said Ross Howe, vice president of marketing at mophie.
“While theaction sports community has a lot of camera and video options tochoose from, they weren’t able to share their moments with thecommunity in real time. OUTRIDE gives the action sports communitythese capabilities in a durable, compact, quality andcost-efficient way.” Using the iPhone 4S or iPhone 4 and OUTRIDE as an action sportscamera has many advantages, including the ability to review yourown footage or shots, share those moments and follow others in thecommunity, instantly. The free OUTRIDE app, is the perfectcomplement to the hardware solution and is the key differentiatorfrom other action sports cameras on the market. With the OUTRIDEapp, users have instant gratification in capturing and viewingtheir content, as well as sharing it on the OUTRIDE community pageas well as various social media networks, on the fly and in themoment. Available in mid-September, OUTRIDE bundles range from $129.95 to$149.95 at mophie.com.
Key features and benefits of the OUTRIDEinclude: Turning the iPhone into a Dedicated Sports Camera —Bundling the case, mounting system and the OUTRIDE app,gives users the option to transform their iPhone 4S or iPhone 4into a dedicated action sports camera. Features of the OUTRIDEhardware include: High-impact, water-proof and lightweight polycarbonate housingprotects the iPhone in any scenario Water-proof Modular quick-release mounting system allows recording at any angleand attachment to any surface on a variety of sports equipment Wide angle lens is optimized for recording action sports “Lights, Camera, Action!” —Whether you have a passion for surfing, motocross or skate,there is an OUTRIDE mounting kit that will fit your sport. Capture, View and Share —Free on the iTunes store, the OUTRIDE app is a place for theaction sports community to search and share videos from around theglobe, on-the-go: Personal Profile—Get started by uploading a profile pictureand adding in your location. From the personalized profile, userscan view captured videos and photos, find and follow friends, andcustomize categories Capture—Allows the user to shoot both vertically orhorizontally View—Custom settings allows for a unique viewing experience,and provides notifications of “friends” updates Share—Community-based sharing allows users to discover newusers and connect with the “mophie” community within the app andthrough other social networks For more information on OUTRIDE and the full suite of mophieproducts, please visit . About mophie mophie is a California-based, award-winning designer andmanufacturer of accessories that let users do more with theirportable devices.
The brand is widely recognized and highlyacclaimed for its creative designs and innovative solutions;specifically surrounding the juice pack , the first “Works With iPhone” portable battery solution certifiedby Apple Inc. All of mophie’s products are developed to addressreal consumer and business needs and are seamless integrations ofindustrial, electronic, software and artistic designs. mophieproducts are available in more than 100 countries, and can bepurchased in Apple stores worldwide, AT&T, Best Buy, Verizon,Sprint, and on .
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