What buyers want from photographers: photoshelter and agency accessrelease 2012 survey

New York, NY (PRWEB) May 16, 2012 PhotoShelter (), the worldwide leader in photography portfolio websites, salesand marketing tools for photographers, today released a new freeeducational guide, the 2012 Survey: What Buyers Want FromPhotographers. This 35 page guide is filled with survey results andin-depth insights from 1,000 image buyers, photo buyers, and othercreatives worldwide who hire photographers and license photographs.Buyers surveyed are from a diverse range of organizations includingadvertising agencies, design agencies, nonprofits, editorialpublications, book publishers, corporations, marketing agencies andmore. The guide can be downloaded for free directly here: bit.ly/2012PhotoBuyersSurvey PhotoShelter is releasing the guide in partnership with AgencyAccess ( ), the one stop resource for commercial photographers andillustrators who want to market themselves and get work. The 2012 Survey: What Buyers Want from Photographers offersphotographers key insights to improve their marketing efforts,enhance their brand, and get hired. PhotoShelter and Agency Accesshave packaged the survey results in a free guide to educatephotographers in key photography business areas, including: Marketing to Photo Buyers: Including best practices on email anddirect mail promotions and how buyers use search engines and socialmedia.

Optimizing Websites: Including elements on what makes a greatwebsite, compelling content, and features to stay away from. Working with Buyers: Including a list of photographers personaltraits and business skills that buyers seek and major obstaclesbuyers encounter when trying to find the right photographer for thejob. In each section, photographers can find concrete feedback on whatworks for photo buyers and what really doesnt. The guide alsoprovides firsthand interviews from photo buyers at JWT, GSD&M,Billboard.com, Mens Health, and Random House who offer tips on howthey want be pitched, websites that work, and the personalcharacteristics of photographers they seek. PhotoShelter and Agency Access partnered in 2011 to release What Buyers Want from Photographers , the first installment of the annual survey featuring responsesfrom 500 photo buyers worldwide.

The 2011 and 2012 survey are partof PhotoShelters ongoing series of free business guides forphotographers and marketing professionals. PhotoShelters e-booklibrary includes 21 educational guides on topics including emailmarketing, search engine optimization, and starting a photographybusiness. All can be downloaded here: bit.ly/psresearch . About PhotoShelter PhotoShelter is the leader in portfolio websites, photo sales,marketing and archiving tools for photographers. Audi Sat Nav DVD

Over 72,000photographers worldwide use PhotoShelter to power their successonline, with customizable website templates, searchable photogalleries, e-commerce capabilities, and bulletproof image storage.Photographers can create a professional PhotoShelter website inunder five minutes, or customize the design of PhotoShelter topower their existing photography website. A complete solution designed to make the business of photographyeasier to manage – PhotoShelter offers image security, online imagedelivery, and advanced marketing tools like SEO and social mediasharing capabilities so photographers can make their images workharder for them. To join our community or try PhotoShelter, visit . About Agency Access Agency Access is the only one stop promotional service that takes care of directmarketing for commercial photographers, illustrators, artist repsand stock agencies. The companys sole purpose is to help itsmembers find new clients. Mitsubishi Sat Nav DVD Manufacturer

Agency Access offers many in-houseservices to guide, encourage and educate artists so they get themost from their membership, including access to an internationaldatabase of 90,000 plus commercial art buyers at ad agencies,magazines, book publishers, in-house departments, graphic designfirms, and architectural firms. A full spectrum of integratedmarketing tools including email marketing, direct mail printing andmailing, cold calling, consultation services and design servicesmakes it easy to connect with the right buyers. For artists whodont have time or inclination to look after their own marketing,the new Campaign Manager Pro program handles it all. To learn more or take a free 3 day trialof Agency Access, click here . All trademarks are the property of their respective owners. China Kia Sat Nav

Read the full story at releases/2012/5/prweb9512239.htm .

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