Camera apps scramble for survival in facebook’s shadow,picplz bows out first

Facebook has acquired Instagram, Lightbox, and released its owncamera app. Is there any room left for existing competitors?PicPlz, a former front-running competitor to Instagram, will bebowing out July 3. With Instagram now under Facebook s wing and the social networkeven launching its own Camera app, competition is stiff when itcomes to photo sharing. And we’ve seen our firstcasualty. PicPlz, a long-time mobile photo sharing app andInstagram competitor, announced in a blog post that the service will shut down permanently on July 3. Caterpillar Scanner

In the pithy blog post, Mixed Media Labs, the company that hadbranched off PicPlz as a separate entity, expressed regret andoffered users a means of downloading all existing photos prior topermanently wiping out its servers. It has been a pleasure bringing picplz to our users, but we havedecided to move on to other projects and have made the toughdecision to shut it down. On July 3, 2012, picplz will shut downpermanently, and all photos and user data will be deleted. Untilthen, users may download their own photos by clicking on thedownload link next to each photo in their photo feed. Early in the game back in 2010, Instagram and PicPlz were the clearcompetitors, but PicPlz had the support it needed and appeared tobe a winner, despite Instagram s adoption at a rate twice that ofPicPlz. Forklift Diagnostic tools Manufacturer

First, Andreessen Horowitz, a prominent VC firm, invested asmall amount of capital in both Instagram and PicPlz, beforedeciding to fully back PicPlz due to a conflict of interest.Second, even long before Instagram debuted its highly anticipatedAndroid app, PicPlz had offered both Android and an iPhone app. PicPlz has decided to fold in order to focus on its other projects,according to TechCrunch . Dalton Caldwell, a PicPlz board member, revealed the next stepsfor the PicPlz team in an email. As a board member I have been supportive of the strategic decisionsthey have been making. Universal Car Diagnostic Scanner Manufacturer

In terms of this specific move, as has been stated before, the teamthat is operating picplz has been bootstrapping (ie not raisingmoney). As part of this bootstapping effort, they recently launcheda paid iPad app for Pinterest users called pinflip: pinflip has been doing very well and is currently the #5 paid iPadapp in social networking in the US. After Facebook s $1 billion acquisition of Instagram, itsacquisition of Lightbox (which will also be shuttered), and thedebut of Facebook Camera, many competitors have been scrambling tostrategize for their survival. For example, Hipstimatic announced the debut of Snap, itsmonthly digital culture magazine for the iPad, and MakeBeautiful, a project that streams photos to Instagram andTwitter, along with a publicly available database of downloadableHipstamatic artwork for repurposing. It should be an interesting development to see how smallercompetitors including Burstn, Dailybooth and will fold,adopt or expand their business model in the seemingly monopolisticenvironment that Facebook has created for camera apps.


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