Coachup readies for launch, aiming to connect aspiring athleteswith private coaches

By Scott Kirsner, Globe Columnist A Cambridge native who played professional hoops in Israel isgetting ready to launch a new online marketplace for privatecoaches. CoachUp founder Jordan Fliegel took the wraps off a test version of thesite recently and among more than 100 golf, squash and baseballcoaches on CoachUp, you’ll also find Fliegel himself , offering his advice on “attacking the rim with limited dribbles”for $69 an hour. Fliegel grew up in Cambridge, and played varsity basketball atBowdoin College before spending two years on the rosters of proteams in Israel and Europe. A broken foot led to the end of hisplaying career, but while based in Israel, he also started takingbusiness school courses at Tel Aviv University. Desiccant Rotor Dehumidifier

(He finished hisMBA locally, at Brandeis.) As Fliegel worked in business development for Waltham-based Zintro , he also did some private coaching in town, and the idea forCoachUp started to take shape. The site targets middle- toupper-income parents who have kids in middle school or high schoolplaying a sport competitively, and who naturally want to see theirkids improve. Coaches who offer their services through the site name an hourlyprice, and CoachUp adds a small mark-up. “We’re never going to takea penny from a coach,” Fliegel says. The site will encourage usersto purchase five or ten coaching sessions at once, with discountedpricing on those packages. China Portable Desiccant Dehumidifier

Fliegel says that CoachUp will interviewcoaches before allowing them to list on the site, and will checkreferences. “We’ll also be collecting data on how many clients comeback to purchase more lessons, and getting community feedback,”Fliegel says. “Over time, the best coaches will rise to the top,and the worst will sink to the bottom.” Fliegel says he’s trying to wrap up a $100,000 fund-raising roundbefore the site’s official launch; angels already involved includeMike Dornbrook, formerly chief operating officer at Harmonix MusicSystems, and Scott Heller of CoFlow Investing. Fliegel says thatSheila Marcelo, CEO of the personal services marketplace Care.com,has been an advisor. Desiccant Rotor Dehumidifier

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