“In the bottle its grape juice or wine from elsewhere but it baredthe label of Georgian appellation,” says Irakli Cholobargia of theGeorgian National Wine Agency. “The other type of counterfeit isn’t wine in the bottle at all, butsomething else like juice of radish or carrots with alcohol.” Cholobargia says that is was easy to spot the fakes even beforedrinking them because they were sold a much cheaper price than theauthentic wines. Despite Cholobargia’s contention that the counterfeiting waslimited, fakes would turn up in other markets apart from Russiaeven as far as the U.S. The Baltic states of Estonia, Latvia andLithuania have been a substantial export market for Georgian wineand some estimates have suggested that before 2006 there was twiceas much fake Georgian wine as authentic sold there. Herbs Male Enhancement
“Georgia’s wine players all suffered because of the nameinfringement and it hit the reputation of Georgian wine overall,”says Cholobargia. The result of the embargo and loss of the biggest export market wasthat many wine-makers simply had to close while those that survivedhad to upgrade their facilities and quality. Many, like Schuchmann Wines , have recast themselves as boutique vineyards with an eye totapping into the western market. Previously known as Vinoterra and founded in 2002 by a small groupof Georgian winemakers near the eastern city of Telavi, it wasbought by German investor and wine aficionado Burkhard Schuchmannin 2008. The aim was to provide a higher quality wine that wouldimpress European wine drinkers. Penis Enlargement Pill Manufacturer
“Western consumers have better expectations rather than those whohave an established history of drinking Georgian wines,” saysDavitashvili, who also says that the 300,000 bottles thatSchuchmann Wine produces each year could be expanded to one millionas China’s thirst for wine increases each year. While sales of Georgian wine have been increasing for the lastthree years, it could still take another five years for the volumeof sales to surpass pre-2006 levels, according to Cholobargia. Withonly 45,000 hectares of vineyards (one of the world’s largest wineproducers, Spain, has over one million hectares), Georgian winewill always be a relatively bespoke operation. “But if we get back the same volume (as 2006) the value will alsogo up,” says Cholobargia. Since 2004 the Georgian government has taken steps to protect andencourage the industry, legally reclaiming Georgian names fromcompanies registered in Israel and the U.S., and in April anagreement with the EU came into effect on mutual protection oftrademarked food and drink. Male Sexual Enhancement Pills Manufacturer
“Wine is very important for the country,” says Cholobargia. “It’sone of the high quality products of the country. The key instrumentto raise awareness, plus the uniqueness gives us the opportunity toattract international attention.”.