Mediatek announces global partnership with mobile gaming giant … – Stage Led Screens Manufacturer

HSINCHU, Taiwan , May 11, 2012 /PRNewswire/ — MediaTek Inc., a leading fabless semiconductorcompany for wireless communications and digital multimediasolutions and mobile gaming giant Gameloft, today jointly announceda global strategic partnership. Through this global partnership,Gameloft is committed to fully support a wide range of gamingapplications available on MediaTek’s feature and smartphoneplatform solutions. Gameloft has also begun to allocate dedicatedR&D team and resource for the development of games that willrun on MediaTek’s mobile phone platforms. To meet the rapid growth of the mobile gaming market, MediaTek andGameloft have come together to offer high quality games supportedby MediaTek’s high performance mobile platforms that can meet theincreasing demands of gamers regarding speed and multimediafeatures.

MediaTek announced that its newest single chip solution,the MT6255, which will come pre-loaded with Asphalt 6:Adrenaline , Gameloft’s most popular racing game to date, aswell as trial versions of three other best selling games, BlockBreaker 3 , Assassin’s Creed Revelations , and BrainChallenge 3: Think Again! — all at no extra cost tomanufacturers. Besides, Gameloft has already begun to funnelresources and game development teams in France , Vietnam , and China to create games that will run on MediaTek powered mobileplatforms. According to a recently released market survey carried out by ITresearch firm SuperData, mobile gaming will be a US$7.5 billion market by 2015E, more than triple the US$2.7 billion that it is today. The survey also showed that Asia is currently the largest market for mobile gaming, with revenuesforecasted to total US$3.2 billion by 2015E, accounting for 40% of the total market.

Since anywherebetween 3.5% and 10% of mobile free-to-play game audiences willconvert to paying users, this market segment offers a largepotential for growth. Regarding the new partnership, Ching-Jiang Hsieh , President of MediaTek said, “With the rapid development of mobileInternet applications and services, mobile gaming has become one ofthe leading value-added service and application in the mobileInternet industry today. I see our new partnership with Gameloft asa major breakthrough for the industry: With MediaTek’s strongplatform customization and Gameloft’s cutting-edge game developmentcapabilities, together we will be able to bring even more value tomobile phones, thereby increasing the competitive edge of ourcustomers among mobile phone industry.” “We look forward to leveraging MediaTek’s high performance mobileplatforms to deliver our exciting selection of games to even moreusers worldwide. Gameloft has been present on the Chinese marketfor over 10 years with strong business and creation teams and weare thrilled to increase our presence to propose our games to thebillion phone users in China . In sync with MediaTek’s philosophy, Gameloft’s mission is toprovide a good experience to the mass market at a very reasonableprice. Commercial LED Displays

Together we share the vision of leveraging our mutualtechnology and experience to serve the needs of the public in thebroadest way possible,” said Gonzague de Vallois , senior vice president of Gameloft. George Zhu , CEO of TECNO, leading handset brand in Africa also noted, “As one of MediaTek’s strategic partners, the conceptof ‘entertainment’ has always been one of the mainstays of theTECNO brand name. We are very excited about the benefits that thisstrategic partnership will bring to our users. As these two giantscombine their strengths, it will allow us to develop even morecompetitive products which will bring our customers an even bettergaming experience.” About Gameloft A leading global publisher of digital and social games,Gameloft has established itself as one of the top innovators inits field since 2000. Stage Led Screens Manufacturer

Gameloft creates games for all digitalplatforms, including mobile phones, smartphones and tablets(including Apple iOS and Android devices), set-top boxes,connected TVs and consoles. Gameloft partners with leadinginternational brands such as UNO , Ferrari and SonicUnleashed . Gameloft also operates its own establishedfranchises, such as Real Football, Asphalt , Modern Combat 3:Fallen Nation and N.O.V.A. 2: Near Orbit Vanguard Alliance .Gameloft is present on all continents, distributes its games in 100countries and employs over 4,500 developers. Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600,Bloomberg: GFT FP, Reuters: GLFT.PA). China Indoor Advertising LED Display

Gameloft’s sponsored Level 1 ADR (ticker: GLOFY) is traded OTC inthe US. About MediaTek Inc. MediaTek Inc. is a leading fabless semiconductor company forwireless communications and digital multimedia solutions.

Thecompany is a market leader and pioneer in cutting-edge SOC systemsolutions for wireless communications, high-definition TV, opticalstorage, and DVD and Blu-ray products. Founded in 1997 and listedon Taiwan Stock Exchange under the code “2454”, MediaTek isheadquartered in Taiwan and has sales or research subsidiaries in Mainland China, Singapore , India , U.S., Japan , South Korea , Denmark , England , Sweden and Dubai . For more information, please visit MediaTek’s website at .

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